Advanced Business Writing

Why Attend

A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how a clear and concise message is the key to having a powerful impact in today’s business world.

In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and political elements of a message.

Course Methodology

This course uses a variety of learning tools including writing activities, story-boarding, controlled experiments, and videos. The course also provides participants with complex situations that require written interventions.

Course Objectives

By the end of the course, participants will be able to:

Write effective emails, memos, and letters
Use rules for organizing content in a clear and concise manner
Match writing complexity to the modern business environment
Apply advanced structuring techniques in writing that yields a desirable response
Identify and talk to their reader’s interests

Target Audience

All individuals with responsibilities requiring extensive business writing in the form of emails, memos, and letters

Target Competencies

Written communication
Business writing etiquette
Structured thinking
Assertiveness
Ability to address complex situations
Reading between the lines

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration: 10 Days

Unit Standard: 116096

NQF Level: 6

Number of Credits: 10

Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

Advanced techniques for effective writing
- Defining effective writing
- Characteristics of effective writers
- Understanding the hallmarks of effective communicators
- Elements of written communication
- Writing in a business context
- Understanding your audience
- Setting a purpose for your writing
- Understanding sources of miscommunication
- Tips for business writing
Organizing content
- The 3 forms of communication
- Using simple and specific language to avoid confusion
- Using positive language
- Applying rules for bullet points
- Maintaining an impersonal style
- Avoiding repetitions
- Using active verbs to promote a response
Writing style
- Adding a personal touch to business writing
- Organizing paragraphs effectively
- Using varied sentences
- The 6 Cs of effective writing
- Recognizing clichés and jargon
- Applying the gunning fox index for writing complexity
- Using visual aids to support text
- Going the last inch: proofreading your work

Logical sequencing of ideas
- Building your key message
- Organizing the introduction, body, and ending
- Structuring ideas from the bottom up
- Refining the flow from the top down
- Drawing impeccable conclusions
- Summarizing ideas effectively
Responding to complex situations through writing
- Building rapport with your audience
- Managing expectations: responding to bad news
- Managing expectations: saying no
- Effectively handling difficult individuals
  - Hostile: responding assertively
  - Pessimist: sticking to facts
  - Nagger: setting the rules
  - Mr. Know-it-all: staying focused
  - Egoist: getting descriptive
  - Manipulator: taking the initiative