Corporate Social Responsibility (CSR)

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Why Attend

Corporate Social Responsibility (CSR) is the principle that drives businesses to support communities and people without expecting direct financial returns. This principle is best demonstrated when CSR practices are used to connect the business to the community by supporting social issues and interests. The difficulty is finding a balance between doing good for the community and its constituents and making sure the practices benefit your business as well. This course covers CSR methods, tools, principles, and practices, the ethics of CSR, communicating CSR, as well as the challenges of CSR and how to deal with them.

Course Methodology

This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of films and videos, individual and team exercises, and case studies and scenarios.

Course Objectives

By the end of the course, participants will be able to:

  • Explain the history, concepts, and Caroll’s four-part definition of corporate social responsibility
  • Outline the reasons why CSR is important in the public and private sectors
  • Recognize how business ethics, CSR and corporate governance are converging
  • Illustrate the evolution and revolution of CSR
  • Implement the ten rules for effective CSR communication to reach optimal communication outcome
  • Create a competitive advantage by identifying various CSR challenges

Target Audience

Professionals in private companies, NGOs, local, regional and international organizations and governments who are currently involved in CSR, or who would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Target Competencies

  • Planning, organizing and leading
  • Written and verbal communication
  • Inspiring and building rapport
  • Analyzing and evaluating

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:


Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB:

When filling the online application form; please take note of your desired Training Month, Duration in Weeks and Training Session. This will give us the exact dates you will be attending your classes.

Also note that Tuition Fees must be paid upfront on or before training start date. This is to ensure that all resources are made availabe for you before you start. You will not be allowed into training if fees are not paid and verified.

Also note that Tuition Fees Cancellations must be made 14 business working days before the starting date of training. This will allow us to do a 50% refund of the total amount paid. If cancellations are made thereafter note that no refund will be made to delegates.

Tuition Fees include teas and lunch as well as either a laptop or tablet which a delegate will take home free of charge.

Tuition Fee DOES NOT include Accommodation, Dinners and other Extra Curricular Activities or Incidentals. Delegates are expected to fund this on their own. AATICD will not be held accountable for any incidents to delegates.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

  • Introduction to CSR
    • Preliminary definitions of CSR
    • Corporate citizenship concepts
    • Business criticism in a CSR cycle
    • Historical perspectives
    • Evolving viewpoints on CSR
    • Caroll’s four-part definition
  • The importance of CSR
    • People, planet and profits theory
    • Two views of CSR
    • Should corporations be involved in CSR
    • Arguments for and against CSR
  • CSR and ethics
    • Definitions and relationships
    • Business ethics developments
    • Ways companies integrate ethics
    • Engagement in global code of business ethics
    • Making decisions on ethical issues
  • The evolution and revolution of CSR
    • The rise and fall of CSR
    • The failure of CSR: three curses
    • Embracing the future: five principles
    • Shapeshifting: from CSR 1.0 to CSR 2.0
  • Rules for effective CSR communication
    • Characteristics of information relating to CSR
    • Rule #1: act first, talk later
    • Rule #2: the why and the wherefore
    • Rule #3: be prepared
    • Rule #4: CSR must be a boardroom priority
    • Rule #5: involve the employees
    • Rule #6: extract messages
    • Rule #7: everybody is different
    • Rule #8: embrace dialogue
    • Rule #9: become an example of good practice
    • Rule #10: responsible product brands
  • Challenges of CSR
    • Friedman versus Russell
    • Dimensions of CSR
    • Models of CSR
    • Features of CSR models
    • CSR in developing countries
    • Drivers of CSR in developing countries
    • CSR implementation framework
    • Common mistakes in CSR
    • Factors to consider in a business case for CSR